A Historic Global Showcase
TVS Motor Company (TVSM), one of India’s leading two- and three-wheeler manufacturers, made a landmark debut at EICMA 2025, the world’s largest two-wheeler exhibition, held in Milan, Italy. The company unveiled six all-new products, presented cutting-edge connected technologies, and revealed a bold global roadmap, marking a defining moment in its 100-year journey.
The TVS pavilion stood out for its fusion of innovation, design, and performance, featuring advanced ICE and electric powertrains, augmented-reality heads-up display helmets, and an impressive range of new accessories.
⚡ Six New Products Unveiled
TVS Motor’s global showcase was headlined by six distinct models that highlight its engineering prowess and performance heritage:
- TVS Tangent RR Concept – A revolutionary supersport bike featuring a monocoque subframe and inspired by decades of TVS Racing experience. It blends track-level performance with aerodynamic design and intelligent composite materials.
- TVS eFX three o Concept – The most powerful electric motorcycle concept by TVS yet, designed for urban riders with a futuristic, minimalist aesthetic and unmatched electric performance.
- TVS M1-S – The company’s first electric maxi-scooter, engineered for global urban commuters, combining luxury comfort with zero-emission performance.
- TVS Apache RTX 300 – A new benchmark in the adventure-tourer category. Expanding the iconic Apache brand into the global touring space, this model will reach European markets by Q1 2026.
- TVS X – A “born electric” aerodynamic scooter featuring segment-first innovations and seamless connectivity, designed to set new standards for EV performance.
- TVS RTR HyprStunt Concept – A radical new “urban sportsbike” concept built for precision stunt riding and agility, bridging TVS’s racing legacy with modern street performance.
🏍️ The Resurgent Norton
Alongside the TVS showcase stood the new Norton lineup, marking the revival of one of the world’s most legendary motorcycle brands.
TVS Motor has invested £200 million over five years to bring Norton back to life, preserving its 127-year legacy of design, innovation, and racing heritage.
The new Norton range emphasizes British craftsmanship blended with global engineering excellence, targeting riders who appreciate performance wrapped in tradition.
🧠 Innovation and Technology
TVS’s EICMA presentation highlighted its commitment to connected mobility and rider-focused technology:
- AR-based Heads-Up Display Helmet (HUD) developed in partnership with Swiss startup Aegis Rider, showcasing real-time navigation, hazard alerts, and call notifications using spatial anchoring technology for enhanced safety.
- SmartXonnect Technology – Integration of Android Auto into the TVS X console, offering wireless connectivity, Google Assistant support, and smart navigation.
- Smartwatch Integration – The TVS iQube electric scooter can now sync with a custom smartwatch, giving riders real-time data on battery, tyre pressure, and vehicle status, further advancing rider-machine interaction.
💬 Leadership Statement
Sudarshan Venu, Chairman, TVS Motor Company, said:
“TVS is a business built over 100 years – a commitment to customer delight, quality, and innovation. As we debut at EICMA, we underline our ambition to serve customers in Europe with passion and precision. With our six new unveils, four global R&D centres, and the resurgence of Norton, we are ready to write a new chapter in global motorcycling.”
🌐 Expanding Global Footprint
TVS Motor Company has established a significant global presence, with operations in over 50 countries and 35% of revenues coming from international markets.
With new product introductions and technology collaborations, TVSM aims to strengthen its position in Europe, Latin America, and ASEAN regions.
🧥 Lifestyle, Accessories, and Merchandise
TVSM also showcased a comprehensive lifestyle range — from premium helmets, Bluetooth intercoms, riding jackets, and hydration packs to casual apparel like t-shirts, leather jackets, and caps.
The lineup reflects the brand’s dynamic racing DNA and commitment to global lifestyle mobility.
🏆 A Celebration of Indian Engineering Excellence
TVS Motor’s debut at EICMA 2025 is more than a product showcase — it’s a celebration of India’s innovation, performance, and engineering excellence.
From pioneering electric mobility to redefining connected motorcycling, TVS has demonstrated that an Indian brand can lead the global conversation on the future of two-wheeler technology.
