A Defining Moment in Hero’s Global Journey
At EICMA 2025, the world’s largest motorcycle show held in Milan, Hero MotoCorp showcased its bold vision for the future of sustainable mobility, unveiling an impressive mix of electric innovations and high-performance ICE motorcycles.
Under the theme “Be the Future of Mobility,” Hero MotoCorp introduced new electric concepts under its VIDA brand, while also launching powerful new global models like the Hunk 440 SX and XPulse 210 Dakar Edition — signaling the brand’s continued evolution as a leader in both electric and performance motorcycling.
🚀 VIDA Novus – A New Era of Human-Centric, Intelligent, and Sustainable Mobility
Hero MotoCorp, through its electric brand VIDA, unveiled the VIDA Novus range — three bold and futuristic mobility concepts designed to redefine sustainable, connected transportation.
VIDA Novus Lineup:
- NEX 1 – A portable, personal EV concept designed to move with you, not just carry you.
- NEX 2 – A compact, self-balancing electric trike combining motorcycle agility with urban practicality.
- NEX 3 – A sleek, four-wheeled personal EV for all-weather comfort and versatility across urban and rural roads.
These models embody Hero’s “Life is Movement” philosophy — blending intelligent design, sustainability, and emotional connection between rider and machine.
🔋 VIDA Expands Globally – New E-Scooters & E-Motorcycles
VIDA’s expansion into Europe took center stage with the launch of the VIDA VX2, a next-generation electric scooter offering:
- Range: 125 km (WMTC)
- Top Speed: 90 km/h
- Battery: Twin removable IP67-rated packs
- Motor: IP68-rated PMSM drivetrain
Hero also revealed two electric motorcycle concepts:
- VIDA Concept Ubex: A futuristic Neo-Naked Urban Explorer built on a modular platform, offering multi-terrain capability and smart connectivity.
- VIDA Project VxZ: Developed in collaboration with Zero Motorcycles USA, this project represents a major milestone in Hero’s electrification journey — combining Hero’s global scale with Zero’s EV expertise.
🏕️ VIDA DIRT.E Series – Electric Off-Road Revolution
Hero MotoCorp introduced the new VIDA DIRT.E Series, created for those who “Ride Beyond the Wild.” These electric off-road motorcycles blend thrill and sustainability.
Models Include:
- DIRT.E K3: A first-of-its-kind children’s electric dirt bike with adjustable sizes for riders aged 4–10. Winner of the Red Dot Design Concept Award 2025, it’s launching in both Europe and India.
- DIRT.E MX7 Racing Concept: A high-performance electric off-roader inspired by Hero’s Dakar Rally legacy. Lightweight, agile, and rally-ready, it pushes the limits of electric off-road adventure.
💪 ICE Machines Reimagined – Hunk 440 SX & XPulse 210 Dakar Edition
While Hero is charging ahead with electric mobility, it continues to strengthen its internal combustion engine (ICE) portfolio with two exciting new global models — both Euro5+ compliant and designed for global markets.
🏍️ XPulse 210 Dakar Edition
Inspired by Hero’s recent FIM World Title and Dakar Rally podium finish, the XPulse 210 Dakar Edition is built for pure adventure.
- Engine: 210cc liquid-cooled DOHC
- Suspension: Rally-grade adjustable setup with 280 mm travel and 270 mm ground clearance
- Compliance: Euro5+ standards
- Focus: Rally precision, extreme endurance, and off-road capability
🛵 Hunk 440 SX
The all-new Hunk 440 SX modern scrambler merges rugged looks with refined technology.
- Engine: 440cc oil-cooled long-stroke engine
- Tech: Ride-by-Wire, multiple ride modes, switchable ABS, and traction control
- Chassis: High-strength perimeter frame, 18-inch front wheel, and long-travel suspension
- Target Market: Global riders seeking style, comfort, and capability in one package
Both models mark Hero’s continued expansion into the premium motorcycle segment, reflecting its balance between sustainability and performance.
🏢 Hero MotoCorp at a Glance
Hero MotoCorp is the world’s largest motorcycle and scooter manufacturer for 24 consecutive years, with a presence in 52 countries and a customer base of over 125 million riders.
Quick Facts:
- 8 global manufacturing facilities (6 in India, 1 in Colombia, 1 in Bangladesh)
- R&D centers: Centre for Innovation & Technology (CIT) in India and Tech Centre Germany (TCG)
- Strategic alliances with Harley-Davidson and Zero Motorcycles
- Listed on the Dow Jones Sustainability Index (DJSI)
- Active promoter of global sports including golf, football, hockey, and motorsports
💬 Official Statement
Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said:
“At Hero MotoCorp, we envision the Future of Mobility at the intersection of technology, sustainability, and human ambition. Our showcase at EICMA 2025 brings this vision to life, merging our scale, innovation, and global commitment to create smarter, cleaner, and more connected mobility solutions.”
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